This Privacy Policy will be effective from November 23, 2017.

Please read this Huckleberry BV Privacy Policy before using any Huckleberry BV service because it will tell you how we collect, store, use and disclose your personal information when providing these services to you. The following Privacy Policy applies to all games of Huckleberry BV (the "Game") as well as any and all related web sites.

If you have questions or complaints regarding our Privacy Policy or practices, please see Contact Us.


Huckleberry BV develops and publishes social games for both web and mobile devices. "Huckleberry BV," or "we" or "us" refers to Huckleberry BV. and the Huckleberry Corporate in this Privacy Policy. The Huckleberry Corporate Family means Huckleberry subsidiaries, and other corporate entities under common ownership and/or any of their agents, consultants, employees, officers and directors.

This Privacy Policy applies whenever you play our games or otherwise access any of our other products, services, content, and/or the other domains provided by Huckleberry, together referred to as "Services." This Privacy Policy describes:

If you do not want Huckleberry BV to collect, store, use or share your information in the ways described in this Privacy Policy, you may not play Huckleberry BV games or use Huckleberry BV Services.

The following Privacy Policy applies to all games of Huckleberry BV (the "Game") as well as any and all related web sites.



Information About You That We Get From Connected Third-Party Applications, Including Social Networks (like Facebook)

If you play Huckleberry games or access any of our other Services on connected third-party applications or connect our Services to any third-party applications, including social networks like Facebook, Huckleberry BV may receive certain information about you from the provider of the third-party application. The information we receive depends on the Huckleberry BV game you're playing, the third-party application, your privacy settings and, if applicable, your friends' privacy settings on that third-party application.

When you sign up to post in one of our forums or participate in any other manner, you may grant access to certain information such as your email address, your name, a unique user name, or other information you share, either directly or by granting access to your user account on social network such as Facebook or Google+. This and any other Personally Identifiable Information you provide, directly or indirectly, is collectively referred to as your "PII," and is used to facilitate and enhance your player experience.                 

For example, Huckleberry BV may collect and store some or all of the following information shared by the provider of the connected third-party application:

If you access our Services from a third-party application or connect our Services to a third-party application, you should also read that third-party application's Terms of Service and Privacy Policy.

If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.

Cookies and Automated Information Collection

We and service providers acting on our behalf, like Google Firebase, store log files and use tracking technologies such as:

We and our service providers use these log files, tags, and tracking technologies to collect and analyze certain kinds of technical information, including:

In some cases, we will connect this information with your social network ID or Huckleberry BV user ID.

Please note that companies delivering advertisements on our Services may also use cookies or other technologies as described below in Third Party Advertising Including Tailored Advertising and Analytics, and those practices are subject to those companies' own policies.

For more information on how to limit the types of cookies you allow, please see Opting out of Cookie Tracking.

Other Information from Your Mobile Device

If you play Huckleberry BV games on your mobile device, in addition to your device identifiers, we may also collect:

If you want to adjust your privacy preferences on your mobile device, please see How to Access, Update and Manage Your Information.

Information About You That You Share With Us Directly

When you use our Services (whether through a social network or through Huckleberry BV directly), you may give us information directly (like when you're setting up your account) and we will store that on our systems and use it for the purposes described in this Privacy Policy.

Some games or parts of our Services may use a more traditional registration or account setup process where you may be asked to give us some or all of the following information:

We may also let you create a player profile, separate from your social networking site profile (for example, your Facebook profile), that other Huckleberry BV players can see. Your player profile may include information like:

Certain information from your Huckleberry BV profile may be publicly accessible on Huckleberry’s  websites that offer direct access to Huckleberry BV games, including:

Information About Your Contacts

We do not give you the ability to import your address book contacts or enter them manually. You are able to invite and connect with friends using third-party services. You are responsible for getting your contacts' permission when you opt to give their contact details to us. We may also get information about you from other players using our games that are connected to you.

Information You Generate Using Our Communications Features

Except for games designed for children under 13, you may be able to take part in certain activities on our Service that let you communicate or share information not just with Huckleberry, but also with other Huckleberry BV players. These include:

You acknowledge and expressly agree that we may access in real-time, record and/or store archives of these communications, comments, photos and drawings on Huckleberry servers to make use of them to protect the safety and well-being of our players and Huckleberry rights and property in connection with our Services; to conduct research; to operate, improve, personalize and optimize our Services and our players' experiences, including through the use of analytics; and to manage and deliver contextual advertising.

Payment Information

If you purchase a license to use in-game virtual currency or virtual items in a game you play from Huckleberry, our third-party payment processor will collect the billing and financial information it needs to process your charges. This may include your postal address, e-mail address and financial information. Huckleberry BV does not collect or store your financial information, like credit card numbers. However, Huckleberry’s payment processors may share non-financial information with us related to your purchases, like your name, billing address and the items purchased in order to fulfill your order. Huckleberry BV may also obtain the billing and payment information that you provide when your purchase is processed by someone else (like Facebook, Apple or Google) such as when you purchase something in a game you play on a social network or that you downloaded on your mobile device. Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third-party credits and virtual currencies. Please note that purchases of third party credits or currencies may also be subject to those parties' policies.

Customer Support Correspondence

Except as provided herein, when you ask for help from our Customer Support team, we will collect and store the contact information you give them (generally, your name and e-mail address), information about your game play or activity on our Services, and your Huckleberry BV player and/or social network ID number. We will also store the communications you have with the Customer Service team and any information in those communications in order to provide support and improve the Services. For users of our games designed for children under 13, we will use your contact information for the sole purpose of providing a one-time response to your question. We will then delete your information from our servers.

Other Sources

We may collect or receive information about you from other sources like third-party information providers. We use this information along with information you provide us directly, for example, to help you and your friends connect or to serve you advertising more tailored to your interests.

If you would like to learn more about how we secure your information, please see Security of Your Information.


The main use of the information we collect and store is to provide a better gaming experience, but there are other uses as well. The uses for which we collect and store your information include:

One important use of your information is communication. If you have provided your email address to Huckleberry, we will use it to respond to customer support inquiries, and keep you informed of your in-game activity, including comments from friends, let you know about in-game status such as "Player X played a word" as well as tell you about gift and neighbour requests. Some messages, like invites for friends to join you in a game, may include your name and profile photo. We may also send promotional email messages and push notifications (e.g. text messages) ("Promotional Communications") directly or in partnership with other parties, in accordance with your marketing preferences. Each Promotional Communication will offer you choices about receiving additional messages. Receipt of such communications depends on Huckleberry BV having certain contact information from you. If you play one of our games designed for children under 13, you will not be able to provide us with certain contact information. Please see the section on Our Policies Concerning Children for more information.


We may disclose or publish aggregated information (information about you and other players collectively that is not intended to specifically identify you, for example, players between the ages of 21 and 25 who live Amsterdam) and other non-personal information about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.

In addition, we may share your information (which may include personal information) with third parties (in other words, parties other than Huckleberry) or allow third parties to collect this information from our Services in the following circumstances:

Your Consent

With your consent, we may share your information with third parties or allow them to collect your information from our Services in some ways not specifically described in this Privacy Policy.

Friends and Other Huckleberry BV Players

The Service supports and often encourages you to interact with other players. In most Huckleberry BV games, if you play through a social network or register through a social network (for example, Facebook Connect), your social network friends will see your name, profile photo and descriptions of your game activity. Similarly, in many Huckleberry BV games, other players, regardless of whether they are your social network friends or not, will be able to see descriptions of your game activity (including the identification of any Huckleberry BV games you have played), communicate with you within our Services, and view your game profile, which may include your name or a "game name" and your profile photo. For example, in Huckleberry’s WordOn, any other player may see your game profile if you are playing against them. In certain cases, your profile photo can reveal your social network ID or Huckleberry BV player ID, and access to a social network ID or Huckleberry BV player ID may allow others to view the public information associated with your related social network profile or Huckleberry BV account. Other players may also be able to send you game requests through the related social network's or Huckleberry’s communication channels.

Third-Party Advertising Including Tailored Advertising and Analytics

We have advertising on our Services so we can continue to offer many of our Services for free.

We do not actively share personal information with third-party advertisers for their direct marketing purposes unless you give us your consent.

When advertisers or ad networks place ads in our Services, they may collect or we may share the following types of information from within our Services:

The information collected may be used to:

Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.

Please note, after clicking on a third party advertisement, you may no longer be on a site hosted by Huckleberry BV or the social network through which you are playing Huckleberry games.

If you do not want to receive tailored in-application advertisements from third parties, please see How to Access, Update and Manage Your Information. Please note that no tailored advertisements will be delivered for Huckleberry BV games designed for children under 13, though Huckleberry BV may allow contextual advertisements to be displayed.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications in our Services and between You and Huckleberry BV may be accessed and monitored as needed to provide our Service and may be disclosed:

Third-Party Service Providers

We will share your information with third-party companies to perform services on our behalf, like processing payments, analyzing data, optimizing game play, e-mail delivery, hosting services, customer service and to help us in our marketing efforts, including managing and delivering contextual and tailored advertisements. We contractually require these third-party service providers to maintain the confidentiality of the information we share with them, and we contractually require them not use your information for anything other than to provide services on our behalf.

Sale or Merger

In the event that Huckleberry BV undergoes a business transition (including proposed transactions), like a merger, acquisition by another company, or sale of all or part its assets (like selling a game), we may disclose or transfer all of your information, including personal information, to the successor organization in the transition. We will make reasonable efforts to let you and other players know (in the way described in Changes to Our Privacy Policy) of the business transition before transferring your personal information.


Information We Receive From a Third-Party Application Where You Play Our Games or From Your Mobile Device

To manage the information Huckleberry BV receives about you from a third-party application where you play our games, like Facebook, you will need to follow the instructions for the third-party application for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here ( To review and update information associated with your Huckleberry BV game profile in certain games, visit the "settings" page in that game. You also can manage some aspects of information collection and use by visiting the "settings" page of your mobile device and reviewing the permissions of each application or "app."

Once Huckleberry BV receives your information from a third-party application or your mobile device, that information is stored and used by Huckleberry BV in accordance with this Privacy Policy. You may access and update that information as described below.

Accessing and Updating Your Information Held by Huckleberry

If you want to review, delete, or change the information Huckleberry has about you or have additional questions, use the in-game support feature. We will respond to your request within thirty days.

Stopping Use of Your Information

If you no longer want Huckleberry BV to make active use of your information, use the in-game support feature to contact us.

Please note that certain records, for example those relating to payments or customer service matters, will be held for legal and accounting purposes. If you have sent content through or posted content on the Service, we may not be able to delete it.

Opting Out of Geolocation

If you have previously allowed us to access your geolocation data, you can stop making geolocation available to us by visiting your mobile device's settings.

Opting Out of Promotional Emails from Huckleberry 

If you want to stop receiving promotional emails from Huckleberry, click on the "unsubscribe" link in any promotional email from Huckleberry BV. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. Your unsubscribe or e-mail preference change will be processed promptly, and in no event longer than ten business days.

Opting Out of Other Communications

When you install our apps on your mobile device you can choose to receive local notifications and push notifications, which are messages an app sends you on your mobile device even when the app is not on. You can turn off notifications by visiting your mobile device's "settings" page.

If at any time you indicate that you no longer want to receive communications from Huckleberry, or if you wish to cancel your account, or to change or correct any of your PII, you are free to do so and your PII will be deleted, changed, or corrected as requested.                                         

Opting Out of Third-Party Tailored Advertising 

If you are interested in more information about tailored advertising and your choices to prevent third parties from delivering tailored web and mobile web advertising you may visit the following websites:

These opt-out tools are provided by third parties, not Huckleberry. Huckleberry BV does not control or operate these tools or the choices that advertisers and others provide through these tools.

In addition, if you do not want to receive tailored in-application advertisements from third parties that relate to your interests in apps on your mobile device, you may opt-out by adjusting the ad tracking settings on your device. You can also reset the "Advertising Identifier" (like an IDFA) from your mobile device's settings page, which will prevent continued use of existing behavioral data tied to the previous "Advertising Identifier." Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance's "AppChoices" app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, not Huckleberry. Huckleberry BV does not control or operate these tools or the choices that advertisers and others provide through these tools.

Please note that you may still receive advertisements from third parties within Huckleberry’s games even if you opt out of tailored advertising but they will not be based on your activity across unrelated web sites or apps.

Opting Out of Cookie Tracking

You can set your web browser to warn you about attempts to place cookies on your computer or limit the type of cookies you allow. If you disable cookies, you may lose some of the features and functionality of our Services because Huckleberry BV cookies are necessary to track and enhance your game activities.


Our websites and games may contain advertisements from Third-Party Services, which are companies other than Huckleberry BV that may link to their own websites, online services or mobile applications. We are not responsible for the privacy practices or the content of these Third-Party Services. If you have any questions about how these Third-Party Services use your information, you should review their policies and contact them directly.


Most of our games are for people of all ages and we do not knowingly collect any personal information from children under 13 years old unless strictly needed. For example, Huckleberry BV may collect persistent identifiers to support the internal operations of its games. If Huckleberry BV learns that a child under the age of 13 has provided us with personal information that is not subject to a COPPA exception, Huckleberry BV will delete such information. This may result in a loss of player profile or blocked access to a Game.

Children under 13 are able to play our games with restrictions in place in order to protect them. For example, once a player confirms to be younger than 13 in WordOn (a Huckleberry Game):


Our servers automatically record information ("Log Data") created by your use of the Services. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when playing a Game, or interacting with our notifications.

Only qualified staff and our trusted operational partners, who help Huckleberry to deliver and service the Game, have access to your PII. Huckleberry WILL NOT share your PII with anyone else or any other organization. Your PII WILL NEVER be sold or distributed in any form or for any other purpose unless approved by you.                                         


How long we retain your information depends on why we collected it and how we use it. We will not retain your personal information for longer than is necessary for our business purposes or for legal requirements. For instance, we may retain some information for a few years after you have closed your account with us if this is necessary to meet our legal obligations or to exercise, defend or establish legal rights.


We implement security measures to help protect the security of your information both online and offline. We take steps to ensure that your data is treated securely and in accordance with this Privacy Policy. These measures vary based upon the sensitivity of your information.

While we take precautions against possible security breaches of our Services and our customer databases and records, no website or Internet transmission is completely secure. We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur, and we cannot guarantee the security of your information while it is being transmitted to our Service. Any transmission is at your own risk. If you have questions about the security of our services, please contact us at 


The privacy policy may change over time. We will post the updated privacy policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.


If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an email to 

Huckleberry BV

In addition, Huckleberry may also offer you the opportunity to "opt in" to receive additional email communications, including Huckleberry News Releases related to all the latest-breaking news, the launch of new Huckleberry games, and announcements of all new Huckleberry Games options and features.


When reading a translated copy of this privacy policy, the original English version is leading.

In the unlikely event that we cannot solve your concern and you wish to bring legal action against us these terms shall be governed by and construed in accordance with the laws of The Netherlands.